Food: The McRib’s Return

2 Nov

The Los Angeles Times has good coverage of the McRib’s 6-week return at all chain restaurants, the sandwich’s fan base, as well as the reasons for its sporadic appearance:

While some U.S. devotees would like to see the sandwich join the McDonald’s lineup permanently, store operators have found that sales are strongest for about four to six weeks, said McDonald’s Corp. marketing director Brad Hunter. Thus the McRib has taken on a cameo role. Elusiveness heightens its appeal.

“Absence makes the heart grow fonder,” Hunter said. “The quest for McRib happens throughout the country every year.”

The sandwich consists of a pork patty pressed into the shape of ribs. It’s served on a hoagie-style bun with onions and pickles. McRib has 500 calories — 240 of them from fat — and 980 milligrams of sodium, according to the McDonald’s website.

The nationwide promotion marks the first time in 16 years that the sandwich has been available at every U.S. McDonald’s at once. The company is also holding a contest for the best tale (tall or otherwise) about hunting for or eating McRibs. The winner will get a free trip to Germany, where the sandwich is always on the menu.

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